Our mission at PLW is to support, nurture and guide our artists creatively and logistically through the complex and ever-changing world that is the music industry. We believe in helping the artist aim for excellence and balance on all levels including self-image and styling, practical knowledge and of course creative fulfillment.
 
   
 
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Andrew Irwin

Andrew has been involved in music almost his entire life. The music-loving General Manager at PLW started out playing drums as a student in bands at high school and university, managing nascent Perth band Freud's Pillow (who went to become Australian rock giants Eskimo Joe) and promoting local rock gigs.
Following a short stint in the international corporate world working as an accountant here and in the UK, Andrew came to Melbourne to work in the publishing division of Michael Gudinski’s Mushroom. After three years as Royalty Manager and then Finance Manager at Mushroom, he started his own business.
As Andrew Irwin Management, he managed the twice ARIA-nominated pop favourites Icecream Hands and indie darlings Gersey. He was at the helm of Icecream Hands when they toured the nation and released their self financed and critically-acclaimed album Broken UFO. He led Gersey on a tour of the US and Canada, including showcases at the SxSw Music Festival in Austin, the world's biggest music industry event, and helped the band secure US management. During this time, Andrew also provided consultancy services to David Vodicka’s Rubber Group & Media Arts Lawyers and Mushroom's Australian Tour Merchandising (ATM).

In 2005, Andrew took on a full-time role as GM with ATM, travelling twice more to SxSw, before the lure of working first-hand with artists again proved an offer too good to refuse.
And the man with the famous sideburns still gives his drum-kit a regular workout playing with Melbourne indie punk-rock trio Speed Tipper.

 
 
       
 

Paul Wiltshire

Paul established PLW Productions in 1997, a one-man operation writing and producing music from a studio set up in his lounge room. In little more than a year, he progressed from doing simple demos and band tracks for off-the-street clients to working with some of the biggest names in the industry. Through his doors over the next few years came the likes of Vanessa Amorosi, Delta Goodrem, Mark Holden, Marcia Hines, Ross Wilson, Belinda Emmett and Tina Arena.

It was obvious that operations soon needed a more official space and so Paul moved PLW Productions into larger recording studios in Port Melbourne. This move brought more diverse work, including TV and radio advertising, several projects from artists such as Tania Doko, Mike Brady and Monique Brumby as well as attention from major labels like Sony, BMG and Warner.

It was at this stage that Paul explored the world of artist development, creating several acts, one of which was a young vocalist named Tali, when he successfully created an alliance with Michael Gudinski’s label, Liberation Records. Tali was released in 2001 and enjoyed media support and high rotation airplay on major radio networks throughout Australia.

It was also that year which saw Paul jet off to Los Angeles to work with The Matrix (Avril Lavigne, Hillary Duff, Britney Spears, Enrique Iglesias). As a result of this association, Paul was signed to Sandy Roberton of Worlds End America, one of the largest Producer Managers in the U.S.

PLW Studios in Los Angeles was established in 2003. Later that year Paul teamed up with songwriter Victoria Wu. Over the next few years, the pair went on to write and produce for a string of impressive artists like The Backstreet Boys, Human Nature, Marcia Hines, Anthony Callea, Shannon Noll, Guy Sebastian, Dean Geyer, Ricki Lee Coulter, Kate De Araugo, Casey Donovan, Paulini, Robert Mills, Tammin Sursok, Tania Doko, Mercury 4, Katie Underwood and Melissa Tkautz.

 
 
       
  Victoria Wu

Victoria began as an artist, singing, dancing and playing keyboards in several bands until 1992 when she joined dance act Culture Shock which spawned a Top 20 single Satisfy The Groove through Sony Music. Over the next two years, Culture Shock toured the country as supports for D:REAM, Culture Beat, Melodie MC, Cut n Move and Pauline Henry. They were also promoted on Rage, Video Hits, Hey Hey It’s Saturday, all the morning TV shows, major radio networks and print media.

In 1996, Victoria joined the Sydney production of Miss Saigon as a member of the chorus as well as understudy for the role of Gigi.

In 2003 Victoria teamed up with songwriter Paul Wiltshire. Over the next few years, the pair went on to write and produce for a string of artists like The Backstreet Boys, Human Nature, Marcia Hines, Anthony Callea, Shannon Noll, Guy Sebastian, Dean Geyer, Ricki Lee Coulter, Kate De Araugo, Casey Donovan, Paulini, Robert Mills, Tammin Sursok, Tania Doko, Mercury 4, Katie Underwood, Sophie Monk, Nikki Webster and Melissa Tkautz.

Victoria now works with all PLW artists, writing, recording and developing them for release.
 
 

   
   
Phone : 61 3 9929 4000
Email : info@plw.com.au
© 2008 PLW Entertainment Limited